We draw on over 20 years of international experience in the property sector to help developers define the project vision, articulate the brand and identify opportunities for differentiation to ensure a successful project market launch, or business transformation.

Our extensive experience across public and private sectors enables us to quickly assess project team competencies, resource gaps and expertise requirements. We then brief, contract and onboard the best talent and agencies to fit the brand, budget and team chemistry.

POP has launched more than 50 visionary real estate brands and schemes in the UK, Europe and Australia, including regeneration, residential, commercial, branded residential, Build to Rent, mixed-use, hospitality and social spaces.

POP can audit your marketing strategy, activity and results, providing strategic recommendations for optimised performance, which can be implemented by your marketing team, with POP’s assistance, if required.

POP creates comprehensive strategic and tactical plans that optimse a project’s unique market opportunities, to engage customers and achieve brand excellence alongside commercial goals.

POP has an enviable track record of conceiving and negotiating creative brand and commercial partnerships to activate, amplify and help tell the story of a place.

We partnered with innovative tech, experiential pop-ups, public art commissions, social impact initiatives, hospitality activations, design collaborations and activated under-utilised spaces through meanwhile use, each contributing to the creation of places that drive strong and enduring customer demand.

We are project guardians, often retained to oversee execution of the project vision and brand, guide teams, facilitate project delivery and make informed and strategic business decisions in the best interests of the project, its stakeholders and customers.