About Projects of Place

A disruptive and multidisciplinary approach is essential to gaining a competitive advantage in business today. 

Projects of Place conceives inspiring strategies and delivers impactful outcomes that optimise market opportunities and evoke a positive experience for the people and communities who use the places its clients create.

Projects of Place has 20 years' experience in residential and commercial development including emerging sectors such as build to rent (BTR), proptech, co-working and co-living.  POP works collaboratively, providing strategic consultancy, advisory and project management.

International offices in Lisbon, London and Melbourne are supported by a trusted network of delivery partners to scale up resource and services where required.

Projects of Place was founded by Caitlin Ure, a property industry professional with 20 years’ experience in business management and project marketing, including Managing Director of a leading London property marketing consultancy.

Caitlin’s ability to translate visionary concepts into tangible action plans has seen her successfully direct and deliver ambitious projects in highly competitive geographic and economic markets for some of the most recognised and awarded residential and commercial brands in Europe, UK and Australia.

Driven to achieve commercial outcomes by leveraging brand distinction and influencing customer engagement through positive experience, Caitlin leads POP's work with industry leaders at the forefront of property development, community and culture.

About Caitlin Ure


Mixed-Use Development // Masterplans // Regeneration // Residential // Commercial // Retail // Hospitality // Co-Living // Co-Working // Build to Rent // PRS // Off-Plan Sales // Placemaking // Social Space // Civic Space // Real Estate Agency // Proptech // Social Impact // New Homes //


Marketing Strategy // Communications Strategy // Business Development // Brand Strategy // Marketing Campaign Management // Operations Management // Digital Marketing // Social Media // Sales Strategy // Sales Channels // Foreign Currency Solutions // Cultural & Commercial Partnerships // Meanwhile Use // Market Research & Insights // Deal Brokerage // Brand Experience // Customer Journey // Project Launch // Customer Experience // Innovation // 

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