Comprehensive strategies that transform ambitious vision into commercial success.

At Projects of Place, we specialise in transforming residential developments through strategic thinking that goes far beyond traditional marketing.

We work with businesses with ambitious vision who understand that exceptional strategy - whether brand positioning, go-to-market planning, or customer experience design - is what separates extraordinary projects from the ordinary.

More than brand guardians, we are vision guardians.

Our strategies unlock market differentiation, enhance customer engagement, and drive business transformation. From initial brand positioning through to lead generation optimisation, we ensure every strategic element aligns with commercial objectives and project vision.

Our expertise spans the full spectrum of residential development:

Mid-market to luxury residential projects
Mixed-use regeneration schemes
Build to Rent portfolios
Branded Residences

We believe strategy should be both ambitious and practical – creating genuine market differentiation while delivering measurable commercial results.

How We Transform Vision Into Results

Lead Generation & Conversion Optimisation

We design lead generation systems and conversion optimisation strategies that drive commercial objectives and maximise return on marketing investment.

Performance Analysis & ROI Optimisation

From pre-launch to in-market, we provide marketing performance analysis against commercial targets, delivering ROI optimisation and actionable insights for continuous improvement.

Vision Definition & Strategic Positioning

We crystallise and articulate your project vision, developing brand strategy and positioning that drives commercial results while identifying unique differentiators for market impact.

Team Building & Capability Development

Our extensive sector experience enables us to assess competencies, build in-house strategic capabilities, and source the best talent and agencies whilst developing replicable methodologies for future projects.

Go-to-Market Strategy & Campaign Development

We create comprehensive strategies that cut through market noise, delivering targeted campaigns and communications planning that optimise your project's unique opportunities.

Strategic Partnerships & Activations

We conceive and broker partnerships and activation strategies that amplify your brand and activate your spaces to drive demand. Our track record includes tech innovation, experiential marketing, arts collaborations, social impact and meanwhile use activations.

Customer Experience & Journey Mapping

We map customer touchpoints and design immersive brand experiences that enhance engagement and create lasting connections with your project.

Ongoing Advisory & Vision Guardianship

We provide retained advisory services ensuring strategic vision remains protected throughout delivery, supporting teams and helping leaders make informed decisions that serve all stakeholder interests.

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