Marketing Optimisation for UK Build To Rent Operator

Way of Life | Build to Rent

London, 2024

Way of Life, an award-winning UK Build to Rent brand, wanted to optimize lead conversion and customer experience across their London portfolio. With strong brand recognition and healthy lead volume, the opportunity was to tighten the customer journey and maximize the value of every prospect interaction.

We conducted a comprehensive customer journey audit, mapping every touchpoint from initial inquiry through to lease signing. This revealed opportunities to streamline handoffs between marketing, sales, and on-site teams, introduce consistent tracking at each stage, and refine digital marketing and customer communications to better align with prospect needs at different decision stages. Our recommendations ensured the sales experience consistently reflected the brand's premium positioning and service promise.

The optimised journey improved lead quality, tightened conversion rates, and gave the team enhanced visibility into performance across the portfolio. Way of Life retained us for ongoing strategic advisory as they continue to expand in London.

Delivered in collaboration with our friends and creative partners, ROBOTT.