Strategic partner to world’s leading Branded Residences firm

Global Branded Residences | Retained Consultancy

2023–Ongoing

Projects of Place joined Global Branded Residences in 2023 on a project basis and quickly became a core strategic partner, with Caitlin now serving as GBR's Director of Brands and Operators on a retained basis. In this role, Caitlin leads brand selection and negotiation across developments from the US to Europe to the Middle East and Asia Pacific, working with the top players in the global branded residences market.

GBR is an independent consultancy specialising in branded residential development advisory, using market intelligence and data-driven insights to optimise projects for sales success. Caitlin's role within GBR centres on identifying partnership opportunities, evaluating brand fit, and negotiating commercial terms for the world's leading branded residential projects.

Caitlin's deep understanding of residential development, property marketing, and brand strategy enables her to structure partnerships that deliver commercial advantage for all parties—bridging developers, global brands, and operators to align on vision, positioning, and commercial outcomes. This ongoing partnership positions her at the centre of the global branded residences market, working across multiple continents to shape some of the most prestigious residential developments in the pipeline.