Fantastic Frank | Real Estate

Lisbon, 2020–2021

Fantastic Frank is one of Scandinavia's most distinctive real estate agencies, known internationally for its design-led aesthetic and editorial approach to property marketing. When the opportunity arose to bring the brand to Portugal, I worked with the Lisbon franchisee to develop the market entry strategy and establish the business through its critical first year.

As operations and marketing lead during the launch, I worked closely with the franchisee and the Swedish founders on market positioning, brand establishment, operational frameworks, team protocols and communications — ensuring the Lisbon operation met the standards of the global brand while building credibility with the design and creative community in the city.

Fantastic Frank Lisbon is now one of the leading design-focused agencies in the Portuguese market.

Market entry · Business Strategy