Global Branded Residences | Brand Selection & Negotiation

2023–Ongoing

Global Branded Residences is an independent consultancy specialising in branded residential development advisory, working with developers, brands and operators across the world's most prestigious residential markets.

I joined GBR in 2023 as a strategic partner and was subsequently brought in to create, build and lead their Brand Selection and Negotiation business unit — identifying the right brand partners for residential developments, evaluating strategic fit, and negotiating the commercial terms that align developers, brands and operators around a shared vision.

The role draws on 25 years of experience in residential development, positioning strategy and brand partnership to structure deals that work commercially for all parties. Projects span the US, Europe, the Middle East and Asia Pacific, and have included partnerships with some of the world's most recognised hospitality and lifestyle brands including Four Seasons, Marriott and Banyan Tree, alongside a number of luxury brand and operator partnerships yet to be announced.

Building the Brand Selection and Negotiation function from scratch required positioning strategy, commercial judgment, brand expertise and the operational capability to create something that didn't exist before. Beyond individual transactions, I work alongside GBR's founder as a trusted strategic partner, contributing to the direction and growth of the business itself.

Brand selection & negotiation · Branded residences