FABRICA | Residential Development Portfolio

London, 2025

FABRICA is A2 Dominion Group's design-led residential brand, with an active portfolio of five developments for market sale in London. When simultaneous leadership changes created a gap in the marketing function, I was retained to provide interim strategic leadership across the portfolio during the transition.

Working closely with the team through weekly sessions, monthly performance reviews and quarterly planning, I maintained continuity across all live schemes — overseeing brand, marketing and communications decisions, running practical workshops on areas including digital communications strategy, and keeping projects on track during a critical period.

By the end of the engagement the team was operating with greater autonomy and confidence, with clear frameworks in place to sustain momentum independently.

Interim leadership · Residential development