Strategies for businesses and brands in residential development.
Projects of Place partners with businesses who understand the power of brand to transform ambitious vision into commercial success.
We work with forward-thinking residential developers – from boutique specialists to international players – who know that exceptional branding isn't just marketing; it's the strategic foundation that drives premium positioning, market differentiation and customer loyalty.
With over 20 years of expertise across residential-led mixed-use, regeneration schemes, Build to Rent, and Branded Residences, we've successfully delivered brand strategies for more than 50 projects across international markets.
Our approach is direct and collaborative: we identify what makes your project genuinely distinctive, then build strategies that transform that difference into market advantage.
Because the right brand strategy doesn't just build recognition – it builds value.
Specialist expertise across residential development
Residential & Mixed-Use
Strategies for positioning and marketing in competitive markets
Regeneration Projects
Strategies for complex, large-scale mixed-use developments
Build-To-Rent
Strategies for differentiation and customer experience in the growing BTR sector
Branded Residences
Luxury positioning and partnership strategies
20+ years.
50+ projects.
Strategies that deliver commercial results.
20+ years. 50+ projects. Strategies that deliver commercial results.
About Us
Projects of Place was founded in 2013 by Caitlin Ure, a business and marketing strategist with over 20 years of experience leading property development projects and teams internationally.
Caitlin’s ability to simplify complex ideas and translate them into actionable strategies has seen her successfully direct and deliver visionary real estate projects for some of the most recognised and awarded property developers and brands in the UK, Europe and Australia.
Caitlin’s expertise lies in defining a project’s vision and bringing it to life through innovative brand, marketing, and communications strategies. Specializing in residential-led and mixed-use schemes, she consistently delivers commercial success in highly competitive markets.
Driven by a passion for uncovering unique market opportunities, Caitlin leads with ingenuity and a resourceful, results-driven approach. Her collaborative style ensures that both businesses and the individuals who lead them benefit from her strategic guidance.
Since founding the business, Caitlin has grown Projects of Place into a comprehensive platform supporting property professionals globally, including leadership coaching, strategic resources and career development tools such as "The Career Strategy Framework" training course.
Originally from Melbourne, Caitlin founded Projects of Place in London before relocating to Lisbon in 2018, where she continues to manage global projects.
What our clients say (with no prompting)
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“Caitlin quickly understands a problem and possible solutions. She is incredibly strategic, with the ability to deconstruct complex matters into simplified, joined-up solutions.”
CEO, Property Development
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“She is amazingly strategic, positive and respectful and this is infectious amongst a project team.”
Managing Director, Property Development
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“Caitlin has the ability to take something average - or even good - and make it exponentially great.”
Founder, Property Consultancy
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'Caitlin integrates seamlessly, identifying members of the team whose talents are under-recognised or under-utilised. Through her unique leadership style, Caitlin helped these individuals realise their confidence while showing the business their potential.'
CEO, Property Development
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“Caitlin is very good at helping people evolve. She is encouraging and reassuring, she is meticulous and she draws this out of others she works with.”
Founder, Property Marketing Consultancy
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Our Work & Inspiration
