Strategic B2B & B2C communications

POP uncovers stories unique to your brand, devising creative and compelling ways to communicate those stories articulately, in order to differentiate your business and achieve cut-through with your audiences. 

POP has delivered strategic communication solutions to more than 50 property businesses and development projects, both online and offline, targeting B2B and B2C audiences in sectors ranging from residential and commercial real estate and newer sectors including build to rent (BTR), co-working, co-living and proptech.


  • Communications Strategy

  • Content Strategy

  • B2B and B2C

  • Community Engagement Strategy

  • Brand Strategy

  • Key Messages

  • Customer Communications

Recent Projects

  • Brand and marketing communications : International real estate business, Portugal

  • Project communications : Wellness real estate development, Sydney

  • Community experience and virtual concierge app : New precinct development, Sydney

  • Social media and content strategy : Sherry FitzGerald New Homes, Ireland

  • Strategic communications : Shard Place London Bridge, London

  • B2B and B2C brand communications : Fridcorp, Australia

  • Communications strategy : Social impact proptech, London

  • Community engagement & PR Strategy : Regeneration project, London

  • Brand strategy : Luxury residential development, Hyde Park London

  • Key messaging and communications plan : Co-work innovation hub, London

  • Project brand and marketing : Residential development projects, Fridcorp

  • Communications audit and key messaging : Private villa development, Lisbon