Strategic B2B & B2C communications

POP uncovers stories unique to your brand.  We devise creative and compelling ways to bring those stories to life articulately, to differentiate your business and achieve cut-through with your audiences. 

We have delivered strategic communication solutions to nearly 50 property companies and development projects, online and offline, targeting B2B and B2C audiences in sectors ranging from residential and commercial real estate to newer sectors including build to rent (BTR), co-working, co-living and proptech.


  • Communications Strategy

  • Content Strategy

  • B2B and B2C

  • Community Engagement Strategy

  • Brand Strategy

  • Key Messages

  • Customer Communications

Recent Projects

  • Social media and content strategy for Sherry FitzGerald New Homes Ireland

  • Strategic communications Shard Place London Bridge for Sellar

  • B2B communications strategy for property developer Fridcorp

  • Communications strategy for London social impact proptech AKOU

  • Public relations and community engagement strategy London regeneration scheme

  • Brand strategy Hyde Park luxury residential development by Fenton Whelan with Conductor

  • Key messaging and communications London co-work innovation hub by Sellar

  • Brand strategy and storytelling Melbourne residential developments by Fridcorp

  • Communications audit and key messaging Lisbon residential development by Grupo SIL

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